How to Make Disciples Using Your Website, App, Socials and YouTube

Awareness → Engagement → Discipleship

Website: Your Digital Front Door

• Focus on what matters most:
• Easy Sermon Access
• Clear Locations & Times
• Clear Next Steps
• Stories & Resources

Social Media: From Announcements to Relationships

• Philosophy Shift
• Engage with people
• Automated Prayer DMs
• Engaging Content
• Platform Intentionality
• Always have an action step
• DM to text for links
• Channel for Church & Lead Pastor

YouTube: Discipleship Through Video

• Thumbnails + Titles
• Shorts Strategy
• One Platform First
• Playlists for Stories & Podcasts
• Descriptions & Linking

Bringing It All Together

Use each platform to move people toward community, not just content.

Promote across channels (e.g., clip on socials → full video on YouTube → link in app).

Automate follow-up to guide first-time visitors into deeper engagement.

QUESTIONS?